At first this post was going to be skeptical me saying, "Ha! I told you so, all you gullible snake-oil guzzlers. Echinacea is nothing but a placebo."
But instead it is about why the people who write newspaper headlines think they are witty and should be shot:
- "Echinacea out cold" (Sydney Morning Herald)
- "New study sneezes at benefits of echinacea" (Chicago Tribune)
- "Study leaves echinacea out in the cold as a cure" (San Jose Mercury News)
- "Research sneezes at herbal cold medicine" (Houston Chronicle)
- "Study Gives Echinacea the Cold Shoulder" (Forbes.com)
- "Study: Echinacea Leaves Cold-Sufferers Sniffling" (Los Angeles Times)
And most embarrassing of all:
- "Echinacea: It works; oops, it works not" (USA Today)
Clever people, I don't see how puns and clichés make for riveting headlines. Now I realize why my uncle negotiated to write his own headlines—he was justifiably sick of some moron tacking such drivel above his otherwise fine articles.