Christopher tm Herdt (cherdt) wrote,
Christopher tm Herdt

Helping People Help People

Have you seen the Born in September campaign? It's a charity that is raising money to drill wells for water in Ethiopia. That's not a particularly unique cause, but their method is interesting: they are inviting people who were born in the month of September to become spokespeople and help raise money. Were you born in September? If so, you can create a personalized page right now that you can send to friends and family to help raise money.

September birthdays? Just exclusive enough: only one out of (approximately) 12 people qualify! It's another granfalloon, like the Red-Headed League or Hoosiers. It's so ridiculous that I love it.

And it really gets at the heart of an idea that's been rolling around in my head for a while: people are their own best fundraisers. Like all the charity bike rides where the riders try to drum up sponsor dollars from the co-workers, this encourages the Virgos and Libras out there to trump up dollars for a cause that is completely separate from them and yet completely intertwined with them.

Wouldn't it be great to help people become champions for a cause? Give them some little push: based on our survey data, you've been selected to battle illiteracy! I know it sounds crazy, but this is an idea that I really like.

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.