The major problem, of course, is the series of curved lines surrounding the laptop. Maybe it is supposed to evoke action, or just look like a clever design element, but to me it looks like one thing: a mess of computer cables. That's exactly what you don't want people to associate with a laptop. Did anyone review this ad? Did no one think to point out this problem?
The bold nature is a bit strange, too. What exactly are they trying to emphasize? I don't get it.
Moving right along, check out some of the bullet points:
- Holographic cover
Holograms, those are cool. Like those stickers that Upper Deck put on their baseball cards, right? Very futuristic, I get it.
- Dolby® Home Theater audio system
Home Theater audio, from a laptop? Don't you need 5 or 6 speakers placed strategically around a room to get home theater audio? I don't get it.
- Media Flow lighting enhancements
Media Flow lighting? OK, you guys are seriously making things up. Why don't you run a second ad campaign to explain what Media Flow lighting is, and then maybe I'll understand why it's a good thing that your laptop has it.
- Ceramic finished keyboard
Is that a good thing? I have no idea. My co-worker said, "Sounds heavy."
- CrystalBrite display
CrystalBrite display—I think I played with one of those when I was a kid. The little translucent pegs that you create images with, right? The box showed a kid making a clown? Wait, that was Lite-Brite. OK, I don't know what CrystalBrite is either, but I'm very impressed that this computer has both Media Flow lighting and a CrystalBrite display
I've had a long-standing disdain for all things Acer that goes back to 1996 and my tech support days at TechTeam, so maybe that's why I chose to nitpick this particular ad. But I like to think that there is something particularly glaring about how ineffective this ad is.
I recently read an applicable quote that impressed me: "Advertising is a tax you pay for unremarkable thinking." All of these crummy products cost us more so they can pay for crummy advertising.